Retail Management is the process which helps the customers to procure the desired merchandise from the retail stores for their personal use. It includes all the steps required to bring the customers into the store and fulfill their buying needs.

Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied.

Retail management has become one of the fastest growing career in the industry with the tremendous growth in the economy. Retail Market of India is the most attractive and emerging market in the world and has demanded more number of trained professionals in this field.

Retailing is a dynamic industry, comprising a vast variety of sectors and home to some of the world’s biggest companies. Candidates with the retail management can start career in supervisory, client communication, merchandise shipment, sales, management and administrative services.

   The students can occupy various job roles related to retail management in the marketing field.They are

  • Retail Manager
  • Store Manager
  • Supply Chain Distributer
  • Executive
  • Warehouse Manager
  • Merchandise Manager
  • Department Manager

This course gives insight to  the students about various concepts related to retail management.They are

  • Retailing in the world and India
  • Retail category management & Sourcing
  • Understanding Customer Behavior Retailing
  • Retail Selling Skills
  • Retail Store Operations
  • Information Technology & Internet in Retailing
  • Visual Merchandising & Space Planning
  • Luxury and lifestyle Retailing
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